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Il Makiage: Pretty Privilege

Contributors:

  • Julia Train , Art Director, 5th quarter
  • Vineece Duyuran, Art Director, 5th quarter
  • Jessica Stidham, Copywriter, 6th quarter

Categories:

  • Advertising - Competitions

Challenge: Create a bold campaign to for a professional makeup brand that speaks to Millennials and Gen-Z's who embrace the "extra" look.

Insight: A pretty face comes with a competitive edge. Being pretty does matter.

Concept: Il Makiage helps young women access their pretty privilege.