< back to projects list

Jump to category:

IKEA – Swedish Accents

Contributors:

Categories:

  • Advertising - Integrated Campaign

The best accent (furniture pieces) are Swedish accents. Get your Swedish accent wherever you are.

IKEA will set up pop up booths in International Airports. They will feature the best selling accent pieces and show that you can travel to any country and come back home with a Swedish accent. Bigger pieces of furniture will be shipped straight to travelers houses.

IKEA will post people with their new accent pieces and post it on Instagram and Twitter.

A micro-site will be released that will highlight a heavily discounted accent of the day. Much like a “word of the day,” the daily Swedish accent will teach people Swedish by highlighting the Swedish word for the accent pieces. The micro-site's goal is to have users share among friends and check back daily.

A twitter campaign will be used with the hash-tags #betterwith #swedishaccents, that will feature one of IKEA’s daily accent pieces. These posts will further promote the microsite.

A twitter campaign will be used with the hash-tags #betterwith #swedishaccents, that will feature one of IKEA’s daily accent pieces. These posts will further promote the microsite.