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Fjallraven Campaign

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Contributors:

  • Xochitl Orozco, Art Director, 2nd quarter
  • Astrid Michelson, Art Director, 2nd quarter
  • Taylor Hagin, Copywriter, 2nd quarter

Categories:

  • Advertising - Integrated Campaign

Our Manifesto

Interactive street billboards will be placed in cities with available Fjallraven stores. Each billboard is made with a touchscreen and virtual tracking that allows pedestrians to try on Fjallraven products, and post pictures to Instagram with #WeAreBuiltForAdventure

Interactive street billboards will be placed in cities with available Fjallraven stores. Each billboard is made with a touchscreen and virtual tracking that allows pedestrians to try on Fjallraven products, and post pictures to Instagram with #WeAreBuiltForAdventure