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Durex: Respect the V.

Contributors:

  • Xochitl Orozco, Art Director, 4th quarter
  • Taylor Hagin, Copywriter, 4th quarter
  • Wesley Rhodes, Copywriter, 4th quarter
  • Lauren Byers, Art Director, 4th quarter

Categories:

  • Advertising - Competitions

Girls don't buy condoms. There are still stigmas around girls even carrying condoms. And yet we preach safe sex. Is this a paradox? Yep.
Here's the fix:

1) Sell condoms with mints and bubblegum at the front of stores, because protecting your health should be as easy as buying mints.
2) Give condoms a case with a look that's about what matters most - The V. That's right. Vagina.