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Destination Canada | Yeah, it’s legal

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  • Advertising - Integrated Campaign

On Oct. 17, 2018, Canada became the 2nd country to legalize recreational weed.

Suddenly, the Canadian tourism ministry has a brand new audience.

OOH

We will focus our attention on East Coast and Midwest cities. Locations that do not have recreational weed.

What better way to tell your friends about your trip, eh?

We’ll place banners on key travel sites like Expedia, Travelocity, and Kayak.

Welcome to the Hot Box, our NYC pop-up, hosted on 420.

Get discounts on your next trip, grab some grinders, and give your friends FOMO on social media.