< back to projects list

Jump to category:

Country Fest

Contributors:

Categories:

  • Advertising - Integrated Campaign

Country Fest, a music festival in Wisconsin, knows it takes a certain kind of toughness to be a country music fan.

Out of home

Out of Home

Out of Home

Social - Facebook

We’ll mail festival wristbands in empty beer bottles, making them just a little bit tougher to get to.
Country music fans will figure it out.

Free stainless steel koozies protect beer from the heat and anything else that dares come it’s way.

A truck-lift photo-op lets festival goers show their followers how tough they are.