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Colgate Wisp – The In-Between Clean

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  • Advertising - Integrated Campaign

You eat more than twice a day, so why don’t you brush your teeth more than twice a day? With this thought, we’ve established a new need for brushing your teeth, beyond the early morning and before bed cleanings, known as The In-Between Clean.

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EXPERIENTIAL

EXPERIENTIAL

VENDING MACHINE
Most people can’t get through the day without a craving they have to satisfy. We’ve attached Colgate Wisps to the back of vending machine snacks, reminding people they can have their treat and a clean mouth, too.