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Case for Her- End the Sentence

Contributors:

  • Marian Beyer, Art Director, 7th quarter
  • Stina Anderson, Art Director, 7th quarter
  • Hannah Nieves, Copywriter, 7th quarter
  • Caroline Stamy, Copywriter, 7th quarter

Categories:

  • Advertising - Competitions

Our team was challenged with combating social stigmas and other issues surrounding menstruation. Through research, we discovered that women in U.S. State prisons aren’t provided with period products. We then calculated that a box of tampons in these prisons costs the equivalent of $500 when adjusted for low prison wages and absurdly high commissary prices. So, in order to generate buzz and ask civilian women for help, we decided to team up with Kotex to show off those unfair prices in the real world.