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BIC Lighters

Contributors:

Categories:

  • Advertising - Integrated Campaign

Awards:

  • Merit

Some people would search the world over for their lost Bic.
Because to them, a disposable lighter is anything but.

‘Missing’ billboards will feature distinct Bic lighters, which will be attached to the tops of
vehicles that periodically circle around the area.

Missing’ Bic posters will be placed in restrooms with the lighter in question attached to the urinal screen below.